How The Economist is Engaging with Young People on Instagram


In a bid to engage younger readers, The Economist has been promoting visual storytelling through Instagram, a platform dominated by 18-34 year olds.

"We are predominately looking to cultivate a broader audience, and Instagram is a fantastic place to do that," said Ria Jones, digital and social media picture editor, The Economist, speaking at newsrewired on 11 July.

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