How the Economist Revamped Its Newsletter Strategy

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Last September, The Economist deployed a dedicated team to revitalise its approach to newsletters. The goal? To use them to deepen their relationship with readers and draw them down the sweet spot of the subscription funnel for good.

“We’ve made significant changes to the look and feel of the newsletters since then, but the biggest change is mindset,” says Sunnie Huang, The Economist’s newsletter editor.

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