How The Economist’s New App Tries to Keep People From Unsubscribing


To grow reader revenue, publishers are increasingly putting customers at the center of their organizations to drive subscriptions and retention.

For the past eight months, the Economist has worked to drive retention, as it’s cheaper to keep readers than to acquire new ones. Case in point is its new app, which went live May 2 and is free to download, but requires a subscription to access articles.

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