How The Financial Times is Making Marketing Services a Central Part of Its Ad Offering

Posted Monday, December 3, 2018 9:30 am

Jessica Davies | Digiday

The Financial Times is betting on its newly assembled marketing-services business to bump up its paid-content revenue by 30 percent per year, according to the publisher.

Over the last six months, it has finalized a commercial offering that integrates the capabilities of its advertising and events departments...

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How The Financial Times is Making Marketing Services a Central Part of Its Ad Offering

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