How The Financial Times is Pursuing Subscribers Still in Their Teens

Posted Monday, October 7, 2019 8:06 am

Lucinda Southern | Digiday

The Financial Times is expanding how it appeals to school students by creating more focused content and, in a novel twist, releasing a board game. One of the outcomes is that by instilling regular reading habits in younger people, they go on to subscribe to one of the FT’s university student packages.

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How The Financial Times is Pursuing Subscribers Still in Their Teens

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