How The Financial Times Measures Reader Engagement

Posted Monday, November 28, 2016 11:45 am

Teemu Henriksson | WAN-IFRA

News publishers around the world are working hard to improve the metrics they use to measure and understand their digital reach and performance. One of the most high-profile examples is the Financial Times, which developed in-house an engagement metric to measure its audience size and behavior online.

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How The Financial Times Measures Reader Engagement

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