How the Financial Times Plans to Attract More Female Subscribers

Posted Wednesday, April 4, 2018 10:45 am

Laura Hazard Owen | Nieman Lab

Most newspapers are men. The manliest of all, perhaps--at least, after The Wall Street Journal--is the Financial Times. And for a long time, no one really thought that was a problem.

But then, for Reneé Kaplan, it was.

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How the Financial Times Plans to Attract More Female Subscribers

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