How the Guardian US Got Profitable: Pivoting From Ads to Reader Revenue (and Cutting Costs)

Posted Friday, January 26, 2018 7:58 am

Lucia Moses | Digiday

The reader contribution model is paying off for the Guardian US. After years of bleeding red ink, the 10-year-old U.S. outpost of the British newspaper is about to get in the black after having surpassed 300,000 supporters that account for one-third of its revenue.

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How the Guardian US Got Profitable: Pivoting From Ads to Reader Revenue (and Cutting Costs)

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