How the Guardian Uses Attention Data to Goose Traffic

By: Lucia Moses | Digiday

As New York City commuters braced themselves for the winter’s first big storm on Monday, the Guardian U.S. was on it. The blizzard story had been one of the weekend’s top reads, a fact that pleased Katharine Viner, editor-in-chief of the Guardian U.S.

“If you use the word ‘blizzard,’ it does really well,” she said during an interview in the Guardian U.S.’s SoHo headquarters.