How the Launch of a Paywall Helped Austria’s Kleine Zeitung Hone its Digital Strategy

Posted Wednesday, November 21, 2018 11:30 am

Simone Flueckiger | WAN-IFRA

While introducing a paywall came with an initial massive traffic loss for Austria’s Kleine Zeitung, it has helped the newspaper power the change towards a more digital mindset, and boost brand awareness among users.

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How the Launch of a Paywall Helped Austria’s Kleine Zeitung Hone its Digital Strategy

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