How The Lily is Reaching Millennial Women With a Strong Brand Built for its Audience

Posted Thursday, August 30, 2018 10:30 am

Shelley Seale | INMA

The Washington Post launched The Lily in 2017, aimed at reaching Millennial women. Designed specifically to be read on mobile and to spotlight its journalism on the platforms Millennials use -- such as Facebook, Medium, Instagram, and Twitter -- The Lily is amplifying the voices of women.

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How The Lily is Reaching Millennial Women With a Strong Brand Built for its Audience

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