How The Liverpool Echo Reinvented Itself to Extend the Life of Its Print Edition

Posted Wednesday, May 25, 2016 10:00 am

Mădălina Ciobanu | Journalism.co.uk

“Is there a niche for print in a world where media consumption is increasingly digital?”

That is the question The Liverpool Echo, a 137 year-old title owned by Trinity Mirror, asked itself in 2015, upon realising its local news coverage was no longer reflecting the modern city it served and its readers.

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How The Liverpool Echo Reinvented Itself to Extend the Life of Its Print Edition

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