How The New York Times, BuzzFeed and Others Stack Up in Video

For good or ill, 2017 will be synonymous with the pivot to video. Over half a dozen publishers laid off editorial staff this year to free up more resources for video.

Some observers see the pivot to video as a panic move, but they are a sign of where the industry is going as it hunts for high CPMs: 80 percent of the publishing executives Digiday surveyed last month disclosed that they’ll be making more video next year.

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