How The New York Times Gets People to Spend Five Minutes Per Visit on its Site

Posted Thursday, December 21, 2017 7:51 am

Ross Benes | Digiday

People aren’t just subscribing to The New York Times in greater numbers; they’re also spending more time on its site.

In 2017, people spent about five minutes per visit on the Times’ site, which is up 35 percent from 2016, according to comScore reports pulled by an ad buyer.

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How The New York Times Gets People to Spend Five Minutes Per Visit on its Site

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