How The New York Times is Getting Creative with Push Notifications

In June, The New York Times dropped seven emojis — two taxis, two hot dogs, a pencil, a heart and the Statue of Liberty — in a mobile push notification to promote its magazine’s all-comics issue on city life. Eric Bishop, who oversees push at the Times, said he started out thinking three emojis would be good (and already more than the Times had ever put in a push), but Jake Silverstein, the magazine’s editor, argued for more, saying: “I think we can make this even more fun and delightful.”

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