How The New York Times is Reshaping Its Ad Business for a Cookie-Less World

When The New York Times pivoted to prioritizing its subscriptions a few years ago, eventually growing to 6.5 million paid subscribers, it gave its advertising business room to breathe, and also to change.

But when the coronavirus crisis laid into the economy, the publisher saw its ad sales plunge 44%, according to the company’s second quarter earnings call in July.

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