How the New York Times Plans to Turn T Brand Studio into a Full-Fledged Agency

Posted Wednesday, July 20, 2016 8:16 am

Lucia Moses | Digiday

When The New York Times’ T Brand Studio opened for business two and a half years ago, it sold marketers including Netflix and Cole Haan on the idea that it could create splashy, multimedia articles that could be taken for Times journalism, worthy of sitting alongside actual stories on the NYTimes.com homepage.

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How the New York Times Plans to Turn T Brand Studio into a Full-Fledged Agency

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