How The New York Times Tailors Push Notifications for International Markets

Posted Monday, November 14, 2016 12:15 pm

Jessica Davies | Digiday

Whenever The New York Times breaks a big story, within 24 hours, 60 percent of all global traffic to that story typically comes via push notifications, particularly if it breaks over a weekend.

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How The New York Times Tailors Push Notifications for International Markets

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