How The Sun Grew and Stabilized Its E-Commerce Revenue Haul

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A year ago, U.K. tabloid The Sun made the decision to split out its product recommendations and buying guides into its own section, called Sun Selects. The goal: To grow and retain revenue sources generated from e-commerce.

So far, it’s working as e-commerce and affiliate revenue have grown into a seven-figure business for the publisher, said Jo Carrigan, head of commercial content at parent company News UK.

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