How The Washington Post’s User Lab Balances Advertiser and Subscriber Demands


As part of its big subscription push, The Washington Post is trying to make sure people don’t run into anything that might keep them from subscribing — including their ads.

The key weapon in this battle is The Post’s User Lab. The lab is an entity of vp Beth Diaz’ audience development and analytics team. For years it mostly focused on testing editorial and product features with users.

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