With the digital advertising ecosystem under attack on multiple fronts, from browser-tracking restrictions to tightening-privacy regulations, publishers are wringing more value out of their audience data.
Over the last 18 months, Time Out has been honing its audience segments since switching to first-party data-based data-management platform, Permutive. During that time, it’s scaled back to five core audience interest areas: Things to do, restaurant-goers, culture vultures, travel and family.
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