How to Get the Email Addresses You Need to Drive New Subscriptions

Posted Wednesday, October 17, 2018 10:15 am

Gwen Vargo | American Press Institute

Nothing is more important to the brave new world of building subscriptions than the relatively old world of email.

An email address gives publishers ways to target and connect with potential subscribers that are much more effective than metrics like “unique visitors,” a potentially misleading number due to the fact that the same person may be counted as different users.

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How to Get the Email Addresses You Need to Drive New Subscriptions

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