Journalists are notoriously bad at math. But unbeknownst to even them, journalists are great at formulas. When dealing with limited resources, and a mindset that you need to grow audience and revenue fast — a good, tight formula is key.
This is a formula for growing your Instagram page that takes into account small teams, lack of time and return on investment.
So why are we focusing on Instagram and not Facebook or TikTok? IG gives you the most reach without committing countless hours and resources. It’s the sweet spot in the middle, and it puts you in front of businesses and organizations that matter to your community. Instagram is also the tool of creative networking. With just a follow, you’re halfway to a partnership or a collaboration.
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