How to Profit From Selling Content on Internet

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By: E&P Staff

Encouraging news to publishers as Google takes the role of a technology partner in helping develop possible payment platforms.

Bloomberg's Ragnhild Kjetland reports:

Google Inc. is talking to publishers about how to make money from content, said Philipp Schindler, managing director for Northern and Central Europe.

“We see ourselves as a technology partner and we are working with many publishers to determine if it’s possible to develop a payment platform,” Schindler said during a panel discussion at the Media Days event in Munich today. “We are convinced that first, copyright must be protected; second, quality content is valuable; and third, we hope publishers manage to adjust their business models to the digital world.”

Schindler declined to say who Mountain View, California- based Google is talking to or when it might reach its first agreement. He said it’s discussing subscription models; micro- payment models where users may, for instance, pay per article; or models where a newspaper or magazine is accessed through an application bought for use on a smartphone or tablet computer.

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