How to Understand Different Reader Types and Drive Each Type to Subscribe

Posted Thursday, December 6, 2018 10:00 am

P. Kim Bui and Gwen Vargo | American Press Institute

The path from a casual reader to a paying subscriber isn’t a short one, but by understanding how audiences get from one place to another, publishers can begin to devise strategies to get more readers to complete that journey.

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How to Understand Different Reader Types and Drive Each Type to Subscribe

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