How to Use Analytics to Identify and Build a Popular New Beat

Posted Tuesday, April 2, 2019 8:20 am

Staff | Better News

Here’s an idea to steal and adapt: The Virginian-Pilot used data to find a new beat topic to reach new audiences. Now, the beat is consistently one of the highest-performing in the newsroom.

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How to Use Analytics to Identify and Build a Popular New Beat

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