A year ago, I wrote a blog post for INMA about whether a regional news media company could have a national reach.
To refresh your memory, the answer was yes. I shared the results of a national school campaign we ran through our Newspapers in Education programme, which included promoting a Toronto Star-branded education resource to teachers. I told you about the positive response we had from schools across Canada that opted in to receive copies of this programme for their students.
The reason we wanted to know whether teachers outside our market would participate in our programme was to determine if we could actually deliver national exposure for corporate sponsors through NIE custom content campaigns. This test proved that we could, in fact, deliver.
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