How Tribune Publishing is Evolving its Programmatic Approach

By: Lucia Moses | Digiday

Created in August when Tribune Co. spun off its eight major daily newspapers — including the Los Angeles Times, Chicago Tribune and Baltimore Sun — Tribune Publishing has the dubious distinction of being a publicly traded newspaper company, facing not only a challenging print environment but a debt load of $350 million.

Its new CEO, Jack Griffin, is pushing hard to increase the company’s dependence on digital revenue. The hope is that some will come from consumers, as the company begins to enact a digital subscription approach, beginning with the Chicago Tribune.