How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

By: Earl J. Wilkinson | INMA

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power.

Yet among the other 99% of news publishers worldwide, the challenge is simply how to connect relevant content with relevant audiences being disrupted by digital technology.


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