How Twitter Plans to Monetize People Who Don’t Use Twitter

Posted Thursday, November 13, 2014 10:47 am

By: John McDermott | Digiday

For years, Twitter CEO Dick Costolo described the service as a “global town square.” But he struck a slightly different chord on Wednesday during Twitter’s first analyst day, calling Twitter the “the best way for you to connect with your world.

The difference highlights how Twitter is now presenting itself to Madison Avenue and Wall Street amid concerns about the company’s slowing growth rate.

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How Twitter Plans to Monetize People Who Don’t Use Twitter

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