How USA Today, ESPN and The New York Times Are Targeting Ads to Mood

Posted Wednesday, September 19, 2018 9:45 am

Lucia Moses | Digiday

Lately, media companies, including the New York Times, ESPN and USA Today, have rolled out ad products that they say can match ads to people in certain moods.

USA Today Network in 2016 started categorizing its content by topic and tone, and scoring it based on the emotions it’s believed to most evoke.

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How USA Today, ESPN and The New York Times Are Targeting Ads to Mood

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