How USA Today is Using Custom Display Ads

Posted Wednesday, June 14, 2017 7:49 am

Lucia Moses | Digiday

USA Today Network is the latest publisher to take a crack at reinventing the display ad with the introduction of new custom ad formats.

USA Today Network built new ad formats, called Paramount, that are informed by data on the thousands of ads that run across its 109 local newspaper sites plus USA Today.

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How USA Today is Using Custom Display Ads

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