How USA Today is Using Targeting Technology Beyond Ads

Posted Thursday, November 8, 2018 8:02 am

Max Willens | Digiday

News publishers have had an on-again, off-again relationship with personalization. But for USA Today Network, it is very much on, thanks in part to the targeting and taxonomy infrastructure it’s built to target ads.

The local news publisher, which operates over 100 different sites in local markets, has been suffusing personalization into its digital product...

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How USA Today is Using Targeting Technology Beyond Ads

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