How USA Today is Using Targeting Technology Beyond Ads

Posted

News publishers have had an on-again, off-again relationship with personalization. But for USA Today Network, it is very much on, thanks in part to the targeting and taxonomy infrastructure it’s built to target ads.

The local news publisher, which operates over 100 different sites in local markets, has been suffusing personalization into its digital product...

Read more

Comments

No comments on this item Please log in to comment by clicking here


Scroll the Latest Job Opportunities From The Media Job Board