How Vice Is Trying To Reinvent The TV Ad Model

Posted Friday, January 29, 2016 11:28 am

Jeanine Poggi | AdAge

Vice is looking to woo marketers to its new cable channel with the promise of reinventing TV advertising.

With the debut of Viceland, its joint-venture with A&E Networks, next month, Vice is offering advertisers less commercial clutter along with custom content and pod takeovers, according to media buyers and people familiar with the network.

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How Vice Is Trying To Reinvent The TV Ad Model

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