How Vice Media Attracts Advertisers

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With its swaggering reporting style and frank, no-gore-withheld videos from global trouble spots, Vice Media has become one of the brightest stars of the digital-news age. Starting as a counterculture magazine in Montreal in the early 1990s, Vice has morphed into an international multimedia colossus, with an HBO documentary series, a book and record division, an ad agency, and multiple websites that attract nearly 60 million unique visitors a month. This week it debuted its own cable channel .

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