How Viral Editors Find the Internet's Next Big Obsession

What works now on the Internet probably won’t resonate in a year or two. That’s life in the fast lane of viral publishing.

To survive and thrive, a new class of viral editors has emerged, steeped in data and easily at home in the dingy corners of 4chan, ready to package together viral videos or come up with catchy headline conventions some would consider clickbait. But now those editors are changing their games, leaning more toward substantive issues versus disposable memes, while staying focused on having their fingers on the pulse of the Web.

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