How WNYC is Tackling Podcasting’s Big Challenges

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Few legacy media sectors have made the digital jump better than public radio. The top podcast charts in iTunes are regularly dominated not by digital natives but by productions from New York City’s WNYC, Chicago’s WBEZ and NPR. Podcasting did not kill the radio star.

“Radio has survived challenge after challenge,” said Dan Capello, WNYC’s chief content officer. “It was supposed be finished by television and by the Internet. It’s always transformed itself.”

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