'Hoy' Competitors Take Aim at Circ Scandal

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By: Jennifer Saba The owner of El Diario La Prensa and La Opinion is demanding that Hoy remove all references to the Audit Bureau of Circulations numbers that are currently published on the front page of the newspaper. ImpreMedia Chairman and CEO Douglas Knight sent a letter to ABC making the request.

"While we are encouraged that the Tribune Co. has taken responsibility for inflating circulation claims at Hoy, this story is far from over," Knight said in a statement. "The full extent of the overstatement of legitimate paid circulation has not been revealed. Who knew, when they knew and how long this has been going on has not been revealed."

ABC spokesperson Heidi Chen told E&P that ABC takes all requests under consideration. "We respect our members and we will take action as appropriate," she said.

The Tribune Co. referred to a statement made by Jack Fuller last week, stating in part: "Credible and verifiable circulation figures are a cornerstone of the publishing industry, and something that Tribune Co. has always taken seriously."

Last week, the Tribune Co. announced that along with Newsday of Melville, N.Y., Hoy had puffed up its circ figures by as much as 12% for daily circ and 16% for Sunday circ for the period ending September 2003.

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