'Hoy' Rolls out Ad Campaign

By: E&P Staff Hoy is launching a new advertising campaign targeted to readers in New York, Los Angeles, and Chicago. The tagline: "Pagina a pagina, Hoy es parte de mi" or "Page by page, Hoy is part of me."

?The campaign accentuates Hoy?s relevance to the Latino community,? Julian Posada, general manager of Hoy Chicago, said in a statement. ?Our content is culturally attuned to our readers, and we are proud to be a part of their daily lives.?

The campaign is rolling out in print, broadcast, out-of-home, and online including TV spots in both English and Spanish. In one spot a woman uses the shopping supplement Fin de Semana to plan her family?s weekend shopping.

Hoy is unveiling the marketing campaign during the Association of Hispanic Advertising Agencies, held April 25-27 in Chicago.