Hoy to Distribute Magazines in Paper

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By: E&P Staff Tribune Co.'s Spanish-language daily Hoy will start distributing monthly consumer magazines inside the tabloid beginning this summer.

Hoy is launching the partnership with Megazines Publications, a company that publishes magazines targeting U.S. Hispanic consumers, with the distribution of Sobre Ruedas, described as a publication for auto enthusiasts. The magazine will be inserted in all three of Hoy's editions: New York, Chicago and Los Angeles.

That will be followed by distribution of three other monthlies: Acuarela, which Tribune says "focuses on the complexity and diverse interests of today's multifaceted Hispanic woman"; Onda Joven, which targets teenagers with news about fashion, "extreme sports," and entertainment; and Horizontes, which covers science and technology with a focus on consumer technologies.

"The lifestyle content of Megazines Publications is a great complement to Hoy's local, national and international news," said Louis Sito, publisher of Hoy and Tribune Publishing's vice president/Hispanic media. "From fashion to automobiles to consumer technology, Megazines will provide Hoy readers with additional news and information in an entertaining format," he said in a statement.

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