Huffington Post Finds Feel Good Videos Perform Best on Facebook

Posted Wednesday, March 23, 2016 10:20 am

Sahil Patel | Digiday

The Huffington Post says it wants to do more feel-good videos for Facebook, backed by data that shows this type of content performs better than regular or negative news.

Last fall, the publisher launched HuffPost Rise, a new vertical focused on life-solutions content and wellness coverage. Don’t expect breaking news here, rather inspirational musings from celebrities and tech leaders, videos around the health problems associated with bad posture and a breakdown of the difference between a minimum wage and a living wage. The Huffington Post publishes three or four Rise videos to Facebook every day.

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Huffington Post Finds Feel Good Videos Perform Best on Facebook

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