Huffington Post Tries Niche Facebook-Only ‘Communities’ To Lure New Readers

Posted Wednesday, April 12, 2017 10:45 am

Sahil Patel | Digiday

Getting new audiences — including teenagers — to like The Huffington Post is a big priority for the publisher in 2017. That means creating newsletter-only content and a lot more Facebook communities.

Last December, The Huffington Post launched Canceled Plans, a Facebook-only page for introverts. Rather than piping in Huffington Post content, for the first three months the page only posted images from Tumblr and Reddit (with permission).

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Huffington Post Tries Niche Facebook-Only ‘Communities’ To Lure New Readers

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