i Newspaper Has Reason To Celebrate On Its First Anniversary

Posted
By: Lara O'Reilly | Marketing Week

As the i newspaper slices into its first birthday cake today, its doubters may well be eating humble pie as they look back on its overwhelmingly successful year in one of the toughest ever periods for print media.

The 20p i was launched last October by the marketing, sales and editorial teams at the Independent to meet the demand of time-poor consumers who wanted to read a quality daily at a fraction of the size and cost.































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