IAB Advertising Report Finds Marketers Can't Stop Spending On Digital

Posted Thursday, December 29, 2016 11:45 am

George Slefo | Ad Age

Digital advertising is on a relentless path toward gobbling up more ad dollars, with marketers spending a record-breaking $17.6 billion on digital in the third quarter of 2016. That represents a 20% year-over-year increase, according to a report released Wednesday by the Interactive Advertising Bureau.

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IAB Advertising Report Finds Marketers Can't Stop Spending On Digital

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