IAB: Online Ad Dollars Keep Rising, But Interest In Brand Spend Is Murky

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By: David Kaplan | PaidContent.org

Despite growing fears about the economy and the impact on ad spending in general during the past several months, online ad dollars jumped 23.2 percent to a yet another record $14.9 billion in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US).

While online is widely expected to be growing anywhere from 16 percent to over 20 percent, there had been a good reason to expect that growth rates would start to slow a little bit this year. But those fears so far seem unfounded—at least until the end of June 2011, which was still a period of considerable hope that the economy was improving.































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