IAB Releases First ‘Podcast Playbook’ for Advertisers

Posted Tuesday, August 22, 2017 12:45 pm

Press Release | IAB

he Interactive Advertising Bureau (IAB) released today the “IAB Podcast Playbook,” the organization’s first-ever buyer’s guide for podcast advertising, which provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectiveness measurement. Its release is timed to prepare brands and agencies for the IAB Podcast Upfront, slated for September 7, 2017 in New York City.

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IAB Releases First ‘Podcast Playbook’ for Advertisers

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