Major cyclical events continue to drive strong ad growth during the first half of 2026. Macroeconomic concerns have eased amid a resilient consumer market that shows optimism, playing a major role in the change.
The Interactive Advertising Bureau (IAB) has released an updated U.S. ad-spending forecast — up 2.8 points to more than 12.3% for 2026 compared with its estimates in January 2026.
Comments
No comments on this item Please log in to comment by clicking here