IAB to Advertisers and Content Providers: 'We Messed Up'

Posted Friday, October 16, 2015 8:21 am

George Slefo | AdAge

In the wake of recent concerns surrounding ad-blocking software, the Interactive Advertising Bureau released a statement Thursday telling content providers and others, "We messed up."

Now, the IAB has laid out an overhaul for standard advertising principles --dubbed L.E.A.N. -- that are sure to change the advertising landscape.

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IAB to Advertisers and Content Providers: 'We Messed Up'

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