In March 2018, the McClatchy-owned Idaho Statesman began to print their newspaper in Twin Falls, a 2.5 hour drive from the Boise market. That June, the Adams Publishing Group's (APG) Idaho Press decided to take advantage of this change by implementing an aggressive plan to expand its news coverage and distribution area by doubling down on traditional print publications and increasing local news coverage and home delivery across the entire city of Boise. In addition, APG purchased the alt-weekly Boise Weekly and established a Boise bureau in their downtown office building. The result has been a steady decline in Statesman readership and a more than 40 percent growth in print subscriptions for the Idaho Press.
Matt Davison, publisher of the Idaho Press, outlines this entire winning strategy in this one-on-one interview with E&P publisher Mike Blinder