By: E&P Staff On April 8 and 9, Ifra will hold an international conference in Paris dedicated to new sources of advertising income (www.ifra.com/events), with the objective of helping newspaper companies to make the best of their advertising potential using online and wireless technologies.
Internet and mobile media are recording the highest growth rates in marketing spend. But the proliferation of new types of Web advertising is complicating the task of the media and causing confusion among their sales teams. This conference provides the experience-based knowledge and insights to position products, organize teams and make the most of the advertising potential of businesses that have already adopted a multiple-media strategy for content distribution.
Topics will include new business models for increased revenues; integrating editorial and advertising in a changing media landscape; considering if the combination of print and digital media optimize business; identifying priorities in order to seize online revenues trends.
Among experts contributing to the event will be MediaNews Group Executive Vice President Heather Lamm; Jim Chisholm, joint principal, Ireland's iMedia Advisory Services; Constantine Kamaras, CEO of Sportline, in Greece; Danny Meadows-Klue, founder and CEO of the UK and European Interactive Advertising Bureau; Stig Nordqvist, Ifra project leader and business development director; Christian Rohrbach, Publicitas (Switzerland) content management director; and Niko Ruokosuo, president of Finland's Sanoma Kaupunkilehdet.
The conference will take place in the Hotel Concorde Lafayette. Presentations will be translated simultaneously into English and French. Contact Sandrine Proton (33.4.72770595) for additional information.
That same week on this side of the Atlantic, Ifra is conducting its study tour "Unlimited Possibilities and Growth in the USA" to gain insight into new in editorial and advertising strategies. The April 6-12 tourswill visit "the most innovative media houses" from coast to coast, starting in San Francisco and moving south to Bakersfield, Calif., then east to Kansas City, Indianapolis and Atlanta.
The tour will explores such topics as interactive initiatives, hyperlocal search, maintaining quality, product diversification, and risk-taking new investments. The program is available at www.ifra.com/studytours.
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